In this article, we will discuss how to create an online casino app. If you ever wanted to create it, now you will be able to do it. We will provide step by step guide for you here about creating an online casino app. How to Create an Online Casino App. As mentioned above, creating an online casino business is not easy. Do not expect bread.

With the whole variety of online casinos now present in the online space, players have a vast choice of websites to join and play at. Online casino operators invest their budgets into marketing and promotion in order to attract target audience, beat competition and win the best-online-casino race, and their investments are definitely rewarded. Players follow the link and get to the web site… and here our story starts.

What players see once they open the site, what steps they need to go through in order to sign up and make a deposit, which bonuses they are offered, which games they see and how long it takes to withdraw their winnings, and whether live chat support helps quickly and effectively – all these factors decide whether a casino becomes a player’s favourite or not. Let’s have a closer look at each of the factors to help operators avoid some pitfalls which can easily turn players away from the casino.

1. Design

Being the face of the casino, design welcomes the users and makes their first impression of the casino. Shall it be something out-of-the-ordinary to impress and stay in the memory or shall it rather be standard and typical for an online casino? This is a big question. While many casino players have a clear image of an online casino web site and feel more comfortable in the traditionally designed space, others appreciate innovation and smart look.

So it’s up to the operator to decide whether to use the good and proven template design or create a completely new cutting-edge look to surprise the players. But whichever option is chosen, make sure to observe some general rules of casino website design, and the key word here is user-friendly:

a) The website and the games shall load quickly from whatever region they are accessed.

b) Sign up / sign in and deposit action buttons shall be noticeable and displayed more than once on the home page.

c) To guarantee better conversion rates, the registration process itself shall be as easy as possible.

d) Games shall be easy to navigate through. A nice example is Oshi.io which allows advanced sorting by the provider, game type, character and theme group, ease of play, game popularity and intensity, etc.

e) The home page shall display various interactive widgets, such as the leaderboard showing top winners, the jackpot growing in real time, etc. This communicates that the online casino is “alive” and other players are getting lucky right at this moment.

f) Mobile-friendly means user-friendly. Players must be able to access the casino from any mobile device and get an equally smooth gaming experience as from their computers.

g) The home page shall display all licenses, certifications and important partnerships that a casino boasts, because this helps communicate trust and reputation, which is what most players closely look at.

2. Choice of games

Even if every casino has its set of most popular games which make the biggest part of the casino profit and this set may seem sufficient, players still appreciate the choice. The more games a casino can offer, the bigger audience it is able to cover.

Ideally you need to have some well-known game providers like NetEnt and Amatic, some live leader content like Evolution Gaming, and some fresh, innovative content, e.g. Endorphina or Pragmatic Play. Finally, games from the world’s best gaming software developers show that a casino has partnered with the industry leaders, and that adds on to the reputation.

3. Variety of payment options

Just like with the games, players need to have a choice of payment options, so the more you offer, the more deposits you get. The mix of available payment methods strongly depends on the regions the casino is targeting.

4. Easy withdrawals

A factor of critical importance. The less time and paperwork it takes to withdraw the winnings, the more loyal your customers will be. Any player would rather play at a casino that can withdraw his winnings within 10-20 minutes without any hassle, rather than at a casino that asks for a lot of additional documents without clear reasons or simply delays payments for days.

With this said, standard withdrawal procedures such as checks of personal documents (Know-Your-Customer checks) shall not be neglected, because we don’t want any possibility of fraud here. This is why your customer support and compliance teams should be as responsive and as fast as possible.

5. Live chat support

Effective and friendly front line support is one of the main reasons players return to an online casino again and again. It is of great importance to have 24/7 client service to answer any question and solve any issue of in the most amicable way possible. Make sure that your support managers answer to live chat inquiries within 60-90 seconds and are quick to offer the solution even in the trickiest situations and to the most demanding players.

6. Bonuses and promotions

There is no casino without the bonuses and free spins. The more generous and versatile promotions you offer, the happier your users are. Tip: always display your most attractive bonus offers on the homepage with the links to the registration and deposit pages.

7. Acceptance of cryptocurrencies

We added this extra factor to reach the lucky number 7. On a serious note, with the growing popularity of Bitcoin the ability to accept deposits in cryptocurrencies is almost a must for any online casino which wants to be at the forefront of the industry. For players websites working with Bitcoin are associated with innovation, higher degree of privacy and much faster payment processing time.

Conclusion

As clear and evident as all of the above success factors may seem, not all online casinos have the full set to go with. All the factors are equally important (well, quick withdrawals and great customer support prove to be more crucial for avid players), while failing to be consistently up-to-par on most of them may seriously damage the reputation and “likeability” of an online casino website.

This is a lot of work to do, from creating the high-end design to building a professional support team, and the casino operator alone cannot possess the complete expertise in all of the spheres. Nor does he need to, as long as there are people who specialize in different areas of iGaming and can provide professional support in each narrow segment.

So, you could let your casino software provider care at least about the web design, the choice of games, and the support of payment methods. See if you can outsource client support in order to avoid employment and training hassle. Unless you are a marketing expert yourself, get professional consulting in casino promotions and player acquisition, and get the best pro’s to do SEO for your website. Don’t rely on your own skills only but learn from those who have already achieved success in the industry and see how the mutual efforts bring your website to the top positions in online casino rankings.

You can also read how to start an online casino with SoftSwiss software.

Almost every online casino has some sort of welcome bonus to help try and persuade you to sign up and use their website rather than their competitors. With a little bit of thought and cleverness, we can take these new-player casino bonuses and convert them into withdrawable cash.

But before we delve into casino bonuses, let’s talk about sportsbook bonuses. Making money from them is known as matched betting and is pretty easy and may be where you started off?

But right now because of the COVID-19 coronavirus most sports aren’t running so there aren’t that many matched betting offers available. But to try and keep customers casinos are offering better bonuses than normal. Now is a great time to try some casino bonus bagging – especially as we all need to make some more money!

Contents

Unlike Matched Betting, Casino Bonus Bagging Isn’t Risk Free

Unlike matched betting, making money from casino bonuses is not risk-free. But that doesn’t mean that they can’t be profitable and worth doing.

We call this notion EV (expected value). By using maths we can work out how much money we will make on average from the bonus. So why is that not risk-free? Because of variance. Each time we make a slightly different amount, but over the long term it averages to the EV.

If you understand what I mean then feel free to skip straight to the how casino bonuses work section.

Note: this can get quite complicated. If you want someone to explain it to you one-to-one then Oddsmonkey have an onboarding coach who will hold your hand when you sign up to their £17.99 a month service.

The Maths – How Casinos Make Money

Let’s say that we are playing a game of flip the coin, and because we’re fun people we’re also betting on it.

If we bet £1 a throw.

• I win £1 and you lose £1 if the coin comes up heads.
• You win £1 and I lose £1 if the coin comes up tails.

That is what we call a fair game.

There is risk – we could play 100 flips and I might lose money, or I might win money. But either way, it is just down to luck. Statistically, I am not more likely to win than to lose.

There is a 50% chance of me winning each throw, and a 50% chance of me losing each throw.

That is not what it is like in a casino. The casino has an edge.

Let’s change the rules slightly:

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• I win £1 and you lose £1 if the coin comes up heads.
• You win £1.10 and I lose £1.10 if the coin comes up tails.

That is not a fair a game.

There is still risk – we could play 100 flips and I might make money. But I am more likely to lose.

On each coin toss I expect to lose 5p. We use this word “expect” a lot when it comes to making money from casino bonuses. It means the average in the long-term.

Here is a very simple tree showing you how we worked out that expected loss of 5p.

(0.5 x £1) + (0.5 x -£1.10) = -£0.05

That number becomes what is called the house edge. For every £1 we bet we expect to lose 5p.

If we play 1,000 flips, I will have bet £1,000 and expect to lose £50 (1,000 x 5p).

The More We Play The Closer To Expected We Get

Now we get a bit more complicated. The longer I play, the more likely I am to lose money.

I am not going to explain the maths here (email me if you want to know), but over 1 coin flip my chance of walking away with a profit is 50%. The coin can either come up heads or tails.

Over 100 coin flips my chance of making a profit has dropped to 31.7%, that’s almost a 1/3rd chance which still is quite high. I might decide that I’m feeling especially lucky and take that 1/3rd chance. But over 6,000 coin flips my chance of leaving with a profit drops only 1%.

That is how a casino makes money. If there are 60 people playing at your casino and each plays the coin flip game 100 times, then each person has a 31.7% chance of leaving with a profit. But as the casino is playing 6,000 total flips it only has a 1% chance of not making a profit overall. A pretty clever business model.

What Are The House Edges Of Different Casino Games?

Now you can’t actually play our coin flip game in a casino so let’s apply this concept to two real casino games.

Roulette. Is a very basic game which almost everyone understands.

There are 36 numbers not including the zero. Of those 36 – 18 are red and 18 are black. The number zero is not red or black. Each time the wheel spins there is an equal chance that the ball will land on any of the numbers 0 – 36.

If you bet on red and it comes up, you win your stake back. So a £1 bet would win £1.

There is an 18 out of 37 chance of a red colour coming up. That means that you have a 48.6% chance of winning, and a 51.4% chance of losing.

Let’s draw that same tree we did earlier but this time for roulette:

(0.486 x £1) + (0.514 x -£1) = -£0.028

For ever £1 bet we expect to lose 2.8p. That’s the house edge.

That’s pretty low. But roulette is not the casino game with the lowest house edge. That award goes to….

Blackjack. Forget card counting or anything you’ve seen in the films, your basic blackjack is the casino game with the smallest house edge.

There are many different rule sets for blackjack, and the house edge depends both on those rules and also on how close to perfect strategy the player is playing. But most games of blackjack have a house edge of about 0.5p per £1 bet (0.5%).

Let’s just think about that, 0.5%. That’s so low! It’s the equivalent of playing the coin flip game with the rules:

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• I win £1 and you lose £1 if the coin comes up heads.
• You win £1.01 and I lose £1.01 if the coin comes up tails.

If we played 1,000 hands of blackjack at £1 a bet, we would have staked £1,000 and expect to lose just £5.

How Casino Bonuses Work

Thank you for sitting through all of that. Now that the basics are out the way let’s talk about the juicy stuff. How we can actually make some money from casino bonuses.

Just like with matched betting, most casinos offer new players an incentive to sign up and play at their casino.

Unfortunately, unlike with matched betting, there is no way we can hedge out our bets. But we can use this knowledge of the house edge to turn things in our favour. Provided the bonus is good, we can expect to make money.

Let’s take a look at one bonus that is currently offered by William Hill on their live casino.

To get the bonus, we need to deposit £25 and then place a series of bets that total at least £200. When we have reached that target and we contact customer service, a bonus of £25 will be added which we are then free to withdraw along with whatever is left of our initial deposit.

How We Make Money From Casino Bonuses

£200 sounds like a lot, but after what we’ve learnt about house edges and blackjack it shouldn’t sound so bad. Remember blackjack has a house edge of 0.5%.

Over £200 staked we expect to lose only £1. That means we expect to keep £24 of the bonus!

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This is what we expect to happen.

• We deposit £25 into William Hill Live casino.
• We place 200 £1 bets. At the end, we have lost £1 and have £24 left.
• A £25 bonus is added to our balance.
• We withdraw our balance of £49 (£24+£25).
• We have made a profit of £24.

But, there is risk.

There is a chance we will lose more than just £1. There is even a chance of us losing more money than the bonus is worth. If we use up all of that £25 we would need to deposit more in order to finish the staking.

We won’t go into the maths on variance. But understand this. Blackjack has a house edge of 0.5% and a standard deviation of 1.15.

That means that at a £1 bet size there is a 95% chance we will make somewhere between £7.75 and £40.25. But it also means there is a 7% chance of making a small loss.

That is the essence of making money from casino bonuses. You are simply moving the odds to your favour.

Websites like Oddsmonkey and Profit Accumulator (more on them later) have calculators for working out your variance and house edge from different casino games. They also have strategy calculators to help you play the games optimally.

Whew. So after all that explaining, the actual steps were very simple.

But we had to go into all that details because it will enable you to look at more advanced offers and take advantage of them as well. Every casino bonus has different terms and you need to be able to work out what strategy to follow to get the highest ‘expected profit’ or ev from the bonus.

Which brings us on to the hardest part of making money from casino bonuses.

Where To Find The Best Casino Bonuses

You can only do that William Hill Live casino offer once, so to continue making money you need to find some more offers.

And the unfortunate truth is for more casino bonuses it is not profitable to make money from them. You need to find the diamonds in the rough.

You can do this in exactly the same way as you would when sports matched betting. And in fact, if you have done matched betting before you will probably already know the following two choices:

• Look through casino terms and conditions manually.

95% of people pay for a service. Compared to the EV you can make the services are cheap, they give you a curated list of offers to work through, and they point out any dangerous loopholes in the terms and conditions.

My two favourite paid for services for casino bonuses are:

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• Profit Accumulator. Free for your first few bonuses, then £19.99 a month.
• Oddsmonkey. Free for your first few bonuses, £19.99 a month.

Nowadays they are both pretty similar with largely the same offers but different communities, website feel and customer service. They each have free accounts you can try out so I suggest signing up to both and then choosing which one you like the most.

Note: this can get quite complicated. If you want someone to explain it to you one-to-one then Oddsmonkey have an onboarding coach who will hold your hand when you sign up to their £19.99 a month service.

There Are Lots Of Different Types Of Casino Bonuses

How To Make Online Casino

Wow what a beast of a post!

How To Make Money From Online Casino Bonuses

Let’s just finish on saying that there are lots of different types of casino bonuses and all have slightly different best ways to exploit them.

By now you should understand the concept of expectedvalue and therefore making money from casino bonuses. You have a guide to tackle your first bonus and you have plenty of resources to help you research and find new offers. Good luck!

USEFUL LINKS

• More details on casino wagering requirements.
• My summer betting diary where I made £250 a week throughout the summer holidays.

FAQ

What happens if I lose all of the £25 before completing the wagering requirement??

This is a very real risk and is also the reason why there is a chance of losing a small amount of money while completing the wagering requirement.

What you need to do is to deposit more money and finish the betting.

I hear people talking about ‘sticky’ bonuses or doubling up. What does that mean?

You should really join a forum and start asking people there. You are getting into some quite complicated areas with the potential to lose some large amounts of money if you make a mistake.

But in short: A sticky bonus is one that you can never withdraw. You can only withdraw the winnings. This means that the tactics we spoke about earlier don’t work. Doubling up is a technique to make money from them. You basically bet the whole bonus on red on roulette. If the bet wins you withdraw the winnings. If you lose you’ve lost the bonus which you couldn’t withdraw anyway.

What are the house odds of some other casino games?

• Baccarat – 1.06%
• 3-card Poker – 2.01%
• Craps – 0.34%
• French Roulette (you get 50% of your stake back if it lands on 0) – 1.35%
• American Roulette (two 0s) – 5.26%
• Slots – 3-10%. Average is about 5%.

Can I card count online blackjack?

No, you cannot. Card counting relies on the contents of the remaining cards changing as the rounds go on. In online blackjack the cards are shuffled every hand so the contents don’t change. You can do it with live blackjack – but I believe they shuffle regularly to make it more difficult. I have never tried.

I have a question that is not answered here?

Drop me an email at hello@sampriestley.com and I will do my best to get back to you.

Can you make money from casino bonuses while self-isolating or under quarantine?

Yes you can! It is actually a very good time to do it because you can do every step of the offer from your home.